|The founders of ICS passionately believe that the Internet is the ruling media of the future. This means that in the coming years, more and more businesses will be using the web as a mean to disseminate information, as the prime marketing medium, as storefronts for their businesses, or as an efficient medium for facilitating transactions for their businesses. However diverse the needs are, to fulfill them, businesses will need adequate infrastructures. The founders have the right business acumen and technical expertise to understand that they can supply great value to these businesses by creating such web structures for them.
The founders’ passion gave birth to
ICS. It was born in July, 2005. The main office is located in Dhaka, Bangladesh. Thus, the inception of
ICS took place but unfortunately at the time of when the national economic condition started to deteriorate. The stock market started to plunge; companies – starting from small to well established ones - started to shut down.
In midst of such a market crisis, the
ICS team decided to find out the factors leading to or contributing to such failures, so that it may learn from them. It found three major reasons:
|Lack of proper business focus,|
|Lack of proper target markets|
|Deteriorating customer loyalty.|
To ensure its survival,
ICS saw the need to re-evaluate its strategy and business focus. Till then, the company had been targeting businesses of all ranges that were in need of customized web services. However, after an in-depth market scanning,
ICS realized that although there was a general void of quality web solution providers, it was mostly small- to medium-sized businesses that were in dire need of such services. The
ICS team also fully comprehended the financial constraints under which these businesses operated.
From that time onwards,
ICS has been offering quality web solutions and services that specifically address the need of small- to
medium-sized businesses. Since affordable price and customer service accompany
ICS’s client base has been increasing quickly. Thus, by learning from other’s failures
ICS has been able to overcome the economic draught of the decade.
Since economic downturns have an inverse effect on us, the company is experiencing rapid growth right now--efficient databases save money on labor. We hope for a brighter and more
prosperous future. In case of any crisis, we hope to deal with it with the same courage
and intelligence as we had
in the past.